Most Popular Celebrity Diets – and the Stars who promote them. 

The Stars Diets and the Celebrities who promote them

It is general knowledge for those trying to sell or promote things that having a celebrity endorsing your product can make a huge difference to your business….and your income.

Celebrity diet and exercise promotion can help with anything from selling trampolines to showing off the latest diet and exercise program.

Whoopi Goldberg, Jenny McCarthy, Dan Marino, Anna Nicole Smith, Queen Latifah and Don Shula are all famous people who have promoted weight loss plans such as NutriSystem®, Jenny Craig, Slim-Fast®, TrimSpa® and Weight Watchers®.

NutriSystem®

NutriSystem®, is a program which invites clients to buy their pre-packaged food through their website.  Home consultations can also be booked with a weight loss counsellor free of charge!

It was one of the fastest growing weight loss companies in 2007.

This celebrity diet plan does not just attract females. 

Unlike other celeb diets, there are both males and females on the program and lots of NFL coaches and players promoting it too. 

Tori Spelling also promotes the NutriSystem®.

Other NutriSystem® advocates -  both male and female – include Don Shula (former NFL coach), Steve Beuerlein (former NFL quarterback), Dan Marino (sports commentator, NFL Hall of Fame quarterback), and also Zora Andrich (tv person, Joe Millionaire winner).

Marie Osmond is currently doing promotion on the Nutrisystem.com site.  The site and program caters for everyone – older men, woman, and diabetics as well.

Part of the popularity of this program is due to its claim that you can still eat scrumptious foods which are delivered straight to you and you still lose weight. 

And contrary to other diets, you don’t have to do any boring counting of points or calories. 

Jenny Craig®

Like NutriSystem®, Jenny Craig also sells prepackaged food.  Jenny Craig’s program is a bit more personal and is known better for their weekly consultations rather than just through a website.

Each week, clients can go to the centers and have a consultation which provides good support for those on the diet.

The celebrity supporters are more actively involved in promoting Jenny Craig’s company than other weight loss companies.

Queen Latifah (rapper, actress, singer) has a say in blogs on the official Jenny Craig website.  Other celebrities often appear on television and other commercials such as Kimberly Locke (singer, former American Idol contestant), Monica Lewinsky (former White House intern, entrepreneur), Kirstie Alley (actress), and Valerie Bertinelli (actress).

Slim-Fast®

Slim-Fast® is different to a lot of weight loss programs in the fact that it is not based on a new diet but instead actually sells a heap of products to assist in weight loss.   Again this program uses celebrities extensively to sell its product.

Instead of primarily attempting to capture the attention of a female audience, Slim-Fast® had Tommy Lasorda enlisted to try to sell the products (like NutriSystem®)

On Slimfast.com there are motivational activities, support and tools as well as the plan for losing weight.  It says stick thin models are not their inspiration so it is basically appealing to everyday people, even though they use celebrities for promotion.

Slim-Fast® has been used by famous people such as;

• Shari Belafonte (actress, model, writer, singer)

• Ann Jillian (actress)

• Kathie Lee Gifford (actress, singer-songwriter, playwright, former co-host of Live with Regis and Kathie Lee)

• Whoopi Goldberg (The View moderator, actress, comedian, author),

• Tommy Lasorda (former Major League Baseball pitcher, former MLB manager)

TrimSpa®

Sometimes incidents can occur which can create negative media attention such as for TrimSpa® who had Anna Nicole Smith as their celebrity icon. 

Unfortunately for TrimSpa® when Anna passed away it caused quite a deal of gossip about the weight loss drug they were trying to market.